Privacy Policy — Essence Aesthetics & Wellness

At Essence Aesthetics & Wellness (“Essence,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you provide when you visit our website, communicate with us, book a consultation, or receive our services.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our website and related digital services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. ABOUT ESSENCE AESTHETICS & WELLNESS

Essence Aesthetics & Wellness is an aesthetic, dermatology, wellness, and medical services provider.

Our website may provide information about aesthetic treatments, dermatological services, wellness services, consultations, technologies, products, and other services offered by Essence.

This Privacy Policy applies to information collected through our website, online forms, appointment requests, telephone or messaging communications, social media interactions, and other digital or offline interactions where this Privacy Policy is referenced.

2. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect different categories of information.

2.1 Personal Information

We may collect information such as:

Full name
Date of birth or age
Gender, where relevant to the service
Contact number
Email address
Residential or correspondence address
Emergency contact information, where appropriate
Preferred appointment date and time
Communication preferences
Information you provide through contact or consultation forms

2.2 Health and Treatment Information

Where you request or receive medical, aesthetic, dermatological, wellness, or related services, we may collect information necessary to provide safe and appropriate care, including:

Medical history
Current or previous medical conditions
Allergies
Medications and supplements
Previous treatments and procedures
Skin, hair, body, sexual wellness, or other treatment-related concerns
Relevant lifestyle information
Treatment assessments and clinical notes
Treatment plans and recommendations
Before-and-after photographs, where applicable
Information relating to treatment outcomes and follow-up

Health information may be considered sensitive or specially protected personal information under applicable law. We therefore take additional measures to protect such information.

2.3 Payment and Transaction Information

Where applicable, we may collect or receive information relating to:

Services purchased
Appointment or treatment history
Transaction dates and amounts
Payment status
Billing information

Where payment is processed through a third-party payment provider, payment-card information may be collected and processed directly by that provider rather than stored by Essence.

2.4 Website and Technical Information

When you use our website, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Website pages visited
Date and time of visits
Referring website
Approximate geographic information
Website interaction and usage information

This information helps us maintain website security, improve performance, and understand how visitors use our website.

3. HOW WE COLLECT YOUR INFORMATION

We may collect information:

When you submit an online enquiry
When you request an appointment
When you contact us by telephone, email, WhatsApp, or other messaging platforms
When you visit our clinic
When you complete consultation or treatment forms
When you communicate with our doctors or staff
When you make a purchase or payment
When you interact with our website
When you communicate with us through social media
Through cookies and similar technologies
From service providers supporting our website and business operations
Where legally permitted, from other sources relevant to providing our services

4. HOW WE USE YOUR INFORMATION

We may use your information for legitimate business, administrative, medical, and service-related purposes, including:

Providing Services

Scheduling and managing appointments
Conducting consultations and assessments
Providing medical, aesthetic, dermatological, and wellness services
Preparing individualized treatment plans
Maintaining treatment records
Conducting follow-ups
Communicating treatment-related information
Providing appropriate aftercare instructions

Communication

We may use your contact information to:

Confirm appointments
Send reminders
Respond to enquiries
Provide requested information
Communicate regarding treatments or services
Respond to customer-service requests

Business Operations

We may use information to:

Manage clinic operations
Maintain internal records
Process payments
Improve our services
Monitor website performance
Prevent fraud, misuse, and unauthorized access
Maintain cybersecurity
Resolve complaints or disputes

Marketing

Subject to applicable law and your preferences, we may use your contact information to send:

Clinic updates
New service announcements
Educational information
Promotional offers
Events and campaigns
Newsletters
Relevant aesthetic, dermatology, and wellness content

You may opt out of non-essential marketing communications at any time.

5. MEDICAL AND HEALTH INFORMATION

Essence recognizes that health and treatment information is particularly sensitive.

We will only collect and use health-related information where reasonably necessary for purposes such as:

Patient assessment
Diagnosis or clinical evaluation
Treatment planning
Treatment delivery
Patient safety
Follow-up and aftercare
Maintaining appropriate clinical records
Legal, regulatory, or professional obligations

We will not use your medical information for unrelated marketing purposes without an appropriate legal basis or consent where required.

6. PHOTOGRAPHS AND BEFORE-AND-AFTER IMAGES

Photography may sometimes be required as part of treatment documentation, clinical assessment, progress monitoring, or medical record keeping.

Before-and-after photographs may also be used for educational, promotional, website, social media, advertising, or other public-facing purposes only where appropriate consent has been obtained.

Where a photograph is intended for public or promotional use, we will seek separate consent where required.

You may decline promotional use of your photographs without affecting your ability to receive treatment.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, analytics tools, and similar technologies.

These technologies may help us:

Keep the website functioning properly
Remember preferences
Understand website traffic
Improve website performance
Measure marketing campaigns
Provide relevant content or advertising, where applicable
Detect security threats and fraudulent activity

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by applicable law, we will request appropriate consent before placing non-essential cookies.

8. THIRD-PARTY SERVICES

We may use carefully selected third-party service providers to support our operations, including providers for:

Website hosting
Website analytics
Appointment management
Payment processing
Email communications
SMS or messaging
Cloud storage
Customer relationship management
Digital marketing
Cybersecurity
IT support

These providers may process personal information on our behalf and are expected to maintain appropriate security and confidentiality.

Where appropriate, we take reasonable steps to ensure that third-party service providers process information only for authorized purposes.

9. SOCIAL MEDIA AND MESSAGING PLATFORMS

Essence may maintain accounts or pages on platforms such as Facebook, Instagram, YouTube, WhatsApp, TikTok, or other social media and communication platforms.

If you communicate with us through these platforms, your interaction may also be subject to the privacy policy and terms of that platform.

We recommend that you avoid sending highly sensitive medical information through public comments or unsecured social-media messages.

For confidential medical matters, please use the communication channel recommended by our clinic.

10. WHEN WE MAY SHARE YOUR INFORMATION

We do not sell your personal information.

We may disclose information when reasonably necessary to:

Provide requested services
Process payments
Operate our website and systems
Work with authorized service providers
Meet legal or regulatory requirements
Respond to lawful requests from competent authorities
Protect the rights, safety, property, and security of Essence, our patients, employees, or others
Prevent fraud, abuse, or security threats
Establish, exercise, or defend legal claims

Where possible and appropriate, disclosure of sensitive health information will be limited to the information reasonably necessary for the relevant purpose.

11. INTERNATIONAL DATA TRANSFERS

Some third-party technology, hosting, cloud, communication, analytics, or other service providers may operate outside Bangladesh.

As a result, your information may in certain circumstances be processed or stored in another country.

Where this occurs, Essence will take reasonable steps to ensure that appropriate safeguards are in place and that information is handled in accordance with applicable privacy and data-protection requirements.

12. DATA SECURITY

We take reasonable administrative, technical, and organizational measures to protect personal information against:

Unauthorized access
Unauthorized disclosure
Loss
Misuse
Alteration
Destruction

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

You should therefore also take reasonable precautions when sharing information online.

13. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Providing services
Maintaining appropriate clinical and treatment records
Meeting legal, regulatory, accounting, or professional requirements
Resolving disputes
Enforcing agreements
Protecting our legitimate business interests

Medical and treatment records may need to be retained for longer periods than ordinary website enquiries.

When information is no longer required, we may securely delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

14. YOUR PRIVACY RIGHTS

Subject to applicable law, you may have rights relating to your personal information, which may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion where legally permitted
Withdraw consent where processing is based on consent
Object to certain types of processing
Opt out of marketing communications
Request information about how your information is being used

Some requests may be subject to legal, medical, regulatory, or other legitimate limitations.

To protect your privacy, we may need to verify your identity before responding to certain requests.

15. MARKETING COMMUNICATIONS

If you receive marketing communications from Essence, you can request to stop receiving them at any time.

You may:

Use the unsubscribe option included in an email, where available
Contact us directly
Inform our clinic staff of your preference

Please note that opting out of marketing communications does not necessarily stop essential service-related communications such as appointment confirmations, treatment reminders, payment communications, or important administrative notices.

16. CHILDREN'S PRIVACY

Our website is not intended to encourage children to provide personal information without appropriate involvement or authorization from a parent or legal guardian.

Where services involve minors, Essence may require appropriate consent from a parent or legal guardian in accordance with applicable laws, professional standards, and clinic policies.

17. THIRD-PARTY LINKS

Our website may contain links to third-party websites, applications, social media platforms, or services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policy of any third-party website before providing personal information.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

Our services
Technology
Business practices
Legal or regulatory requirements
Privacy and data-protection standards

When we make changes, we may update the “Last Updated” date at the top of this policy.

We encourage you to periodically review this page for the latest information.

19. CONTACT US

If you have questions about this Privacy Policy, wish to exercise a privacy right, or have concerns regarding how your information is handled, please contact us:

Essence Aesthetics & Wellness Address: 22 Kemal Ataturk Avenue, Ataturk Tower (Lift-2), Banani, Dhaka, Bangladesh, 1213. Telephone: +8809666799222 Email: essencemedicalbd@gmail.com Website: www.essenceaestheticsbd.com

For privacy-related requests, please include sufficient information to help us identify your request while avoiding unnecessary disclosure of sensitive medical information.

20. CONSENT

By using our website or submitting information through our online forms, you acknowledge that you have read this Privacy Policy.

Where applicable, we will obtain additional consent for specific activities, including certain marketing communications, promotional use of photographs, or other processing where consent is required.

Your privacy matters to us. At Essence Aesthetics & Wellness, we are committed to providing thoughtful, confidential, and responsible care while respecting the privacy and dignity of every individual.